Fantasy Sports
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Fantasy Sports 〰️
Since January 2023, I’ve led marketing across other games in ESPN’s fantasy business outside of Fantasy Football and Tournament Challenge, which include season-long and “pick’em” style games that accompany the seasons of major American sports (NBA, WNBA, NHL, MLB, NCAA College Football, and NFL Playoffs). I’ve led digital strategy, copywriting, creative direction, and campaign management across ESPN owned and operated linear, streaming, and digital channels, and work cross functionally with several teams throughout the company.
Because of the dedication and collaboration from these teams, the portfolio has experienced unprecedented growth over these past two years.