Fantasy Football is the #1 fantasy game in the industry. Every September, millions of fans download the ESPN Fantasy App to compete and win in their leagues with friends and family. I’ve worked on the Only in Fantasy campaign since 2022, which highlights stories, competition, or interactions that can only happen in the world of fantasy football. And the game has continuously grown in players each season. Each campaign features 3+ TV spots in addition to a vast suite of static creative that lives across OOH, digital, print, and in-app placements. See some of the work below:

2023 Campaign

Grew total players +10% YoY and over 12M fans played