One App. One Tap.
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One App. One Tap. 〰️
One App. One Tap. is a campaign that supports the marketing of the #1 sports app. Blending music, graphics, highlights from the top athletes in sports, and product features, the goals of the two iterations that I’ve worked on have been to increase monthly active users and bring in younger and more diverse fans.
Along with assisting on creative/campaign strategy, campaign management, and delivering TV and digital creative , one of my main responsibilities has been co-leading the strategy for the featured musical artists in the campaign. Up to this point, we’ve had the chance to work with BIA and D Smoke. The work has garnered industry-wide recognition.
**2 Golds (Animation and Music) and 1 Silver (Copywriting) at the 2022 Clio Sports Awards.
**ESPN+/ESPN App/espn.com was also awarded the Best Consumer Platform and finalist for Best Mobile App at the 2023 Cynopsis Sports Media Awards.
In the Wild
Digital
Out of Home
Social